Company History

Anne Franco

Anne started in the bridal industry 2001 and in 2003 starting at Fantasy Bridal working as a bridal consultant. She quickly rose up to become a buyer and selected the upcoming trends. After several years, she left to pursue other ventures. Taking a position with Dillard’s she quickly worked her way up to managing several departments before she left to return to her passion in bridal. She came back to Fantasy Bridal in January of 2015 as a manager and later becoming a partner.

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Mallory Bair

Mallory Bair has been working with Fantasy Bridal since April of 2013. Starting at the company as a sales consultant and quickly moved up. While working sales she took on the responsibility of managing and receiving all merchandise inventory. She contributed in relocating the store from Taylorsville to Murray in 2015. After the move she transitioned away from sales and into Alterations Fitting Specialist. Because of her college and personal experience in clothing construction and design this was an advantageous promotion.  At the retirement of Annette Riccardi she was promoted, again, to Alterations/Back of House Manager. In 2019, Anne and Mallory purchased the company from Stacy. They are now co-owners and work together to create the best experiences for their brides.

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Annette Riccardi, Founder

Annette Riccardi began Fantasy Bridal about 35 years ago. She combined her love of fashion, her sewing skills and her creativity by opening a consignment clothing store in 1983. Migrating from a ready-to-wear consignment store into a full-service, new gowns only bridal store. What she found was that her love of bridal gowns well surpassed the other clothing lines, and she decided to change the store to carry only new bridal gowns, bridesmaids, and accessories to completely outfit the bride.

Stacy Emma Lee, Annette’s daughter began working full time with her mom in 2002 at Fantasy Bridal. Together Stacy and Annette have taken Annette’s original vision for the business and have expanded it. The mix of Annette’s love of fashion and alterations along with Stacy’s business background has enabled Fantasy Bridal to grow into one of the largest, independently owned bridal stores in the Salt Lake Area. Fantasy Bridal moved to a new location in Murray, Utah in 2014!