Fantasy Bridal | Wedding Dress store in Salt Lake City, Utah - Company History

Company History

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Anne Franco

Anne started in the bridal world working for Maggie Sottero in 2001. In 2003 she joined the Fantasy Bridal team and started her love of working with brides. After several years she left for the corporate world, but soon began to long for a more meaningful career. She came back to Fantasy Bridal in 2015 to Partner with Stacy and allow Annette to retire. In 2019, Anne and Mallory purchased the company from Stacy. They are now co-owners and work together to create the best experiences for their brides.


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Mallory Bair


Mallory started in with Fantasy Bridal in 2013 as a Sales Consultant helping brides find their dream dress. She slowly worked her way up to an alterations fitter with her background in Fashion Design and eventually getting promoted to Alterations Manager. In 2019, Anne and Mallory purchased the company from Stacy. They are now co-owners and work together to create the best experiences for their brides.


Annette Riccardi, Founder

Annette Riccardi began Fantasy Bridal, about 25 years ago, migrating from a ready-to-wear consignment store into a full-service, new gowns only bridal store. Prior to starting Fantasy Bridal, she spent many years working in the non-profit industry, including working as a bookkeeper for The Children’s Center and a computer programmer for United Way.
Tiring of the office and computer work, she combined her love of fashion, her sewing skills and her creativity by opening a consignment clothing store in 1983. What she found was that her love of bridal gowns well surpassed the other clothing lines, and she decided to change the store to carry only new bridal gowns, bridesmaids, and accessories to totally outfit the bride.
The bridal manufacturers 25 years ago, offered very few, fully modest bridal gowns. She saw a need in the modest market, for a cohesive modest-fill, because the t-shirt drop ins offered during that time frame were a blemish to the beautiful gowns with intricate laces.  As the sole proprietor, seamstress, consultant, etc., she designed beautiful custom modest fills that looked like the dress had never been altered. Fantasy Bridal moved to a new location in Murray, Utah in 2014!

Stacy Emma Lee

Stacy Emma Lee began working in the family business at the age of 16. During college and summer breaks, she spent her time working in the bridal store by pressing gowns, doing bookwork, handling inventory, or completing any other task as needed. In 1989, she completed her Bachelor’s degree at Westminster College in Accounting, and spent the next 10 years working in the banking industry;  the last 7 years for Morgan Stanley.
Tiring of the corporate world, Stacy began working full time with her mom in 2002 at Fantasy Bridal. Together Stacy and Annette have taken Annette’s original vision for the business and have expanded it.
The mix of Annette’s love of fashion and alterations along with Stacy’s business background has enabled Fantasy Bridal to grow into one of the largest, independently owned bridal stores in the Salt Lake Area.