Timing is everything when it comes to purchasing your wedding dress. While the best time ultimately depends on your wedding date and how much time you have to shop, some months offer unique advantages. If you have a flexible timeline, here are the best times to start your dress search:
Based on Your Wedding Timeline
Ideally, you should purchase your wedding dress 6–9 months before your big day. This allows plenty of time for your gown to be ordered, shipped, and altered without stress. If you’re working with a shorter timeline, don’t panic—but start shopping as soon as possible. The sooner you begin, the more options you’ll have and the less rushed you’ll feel.
Shop During the Slow Season
Like many industries, bridal fashion has a slow season, typically running from August to December. Shopping during this time has major benefits:
- More appointment availability
- Flexible scheduling
- Personalized attention from stylists, since shops aren’t as busy
If you want a relaxed shopping experience, this is the perfect time to book your bridal appointment.
Take Advantage of Sales
Bridal shops often run special sales during slower months to encourage brides to shop. For example, Fantasy Bridal hosts annual sales in July and December, so keep an eye out for those deals! If you’re hoping to save money without sacrificing style, planning your shopping trip around these promotions can make a big difference.
When New Collections Arrive
Wedding dress designers release new collections twice a year, typically labeled Spring and Fall. If you want the latest trends and freshest styles, shop in:
- Early Spring (March/April)
- Early Fall (August/September)
This timing ensures you see the newest gowns right when they hit the showroom floor.
Whether you’re shopping for the best price, the latest trends, or the most stress-free experience, timing your dress purchase strategically can make the process even more exciting. Start early, keep these tips in mind, and you’ll be one step closer to finding the perfect dress for your big day!